In the famous case where Coca-Cola introduced New Coke after much research,the failure of New Coke was largely due to a marketing research barrier identified as ________.
A) a narrow conception of the research
B) uneven caliber of researchers
C) poor framing of the problem
D) late and occasional erroneous findings
E) personality and presentation differences

Question

Quizplus · Accepted Answer

The failure of New Coke was largely due to a marketing research barrier identified as poor framing of the problem. Coca-Cola did not clearly identify what problem they were solving or what consumers they were targeting with the new formula, leading to confusion and backlash when they introduced it to the market.

In the Famous Case Where Coca-Cola Introduced New Coke After