________ is(are)the set of measures that helps firms to quantify,compare,and interpret their marketing performance.

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Marketing metrics are the set of measures that help firms to quantify, compare, and interpret their marketing performance. These metrics can provide insights into various aspects of marketing, such as customer acquisition, retention, satisfaction, engagement, and revenue generation. By tracking and analyzing these metrics, firms can identify areas of improvement, optimize their marketing tactics, and achieve better results. Examples of marketing metrics include customer lifetime value, customer acquisition cost, conversion rate, net promoter score, and social media engagement.

________ Is(are)the Set of Measures That Helps Firms to Quantify,compare,and