According to marketing consultant Pat LaPointe,the ________ measurement pathway of the marketing dashboard reflects what marketers know about sales volumes,the marketing cost per unit sold,and where and how margin is optimized.

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The unit metrics measurement pathway reflects sales volumes, marketing cost per unit sold, and where and how margin is optimized. Customer metrics would focus more on customer behavior, satisfaction, and loyalty. Cash-flow metrics would track cash inflows and outflows. Brand metrics would look at brand awareness, perception, and equity. Productivity metrics would measure efficiency and effectiveness in operations.

According to Marketing Consultant Pat LaPointe,the ________ Measurement Pathway of the Marketing