A marketing manager,during an annual planning meeting,would like to have the department's staff examine the set of consumers who have interest,income,and access to the company's offers,known as the ________.

Question

Quizplus · Accepted Answer

The available market refers to the set of consumers who have interest, income, and access to a company's offers, making it the correct choice for the marketing manager's focus.

A Marketing Manager,during an Annual Planning Meeting,would Like to Have