The company's estimated share of market demand at alternative levels of company marketing effort in a given time period is known as the ________.

Question

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The company's estimated share of market demand at alternative levels of company marketing effort in a given time period is known as the company demand. Market forecast refers to the estimated size of the total market demand, product-penetration percentage is the percentage of the target market that has adopted a particular product, the market minimum is the sales level below which demand is expected to drop off rapidly, and market potential is the total amount of sales that all firms in a particular industry can expect to achieve.

The Company's Estimated Share of Market Demand at Alternative Levels