If a marketing researcher bases his or her sample on population members who are good prospects for accurate information,a judgment sample has been selected.

Question

Quizplus · Accepted Answer

A judgment sample is a nonprobability sampling technique where the researcher uses his or her judgment to select population members who are good prospects for accurate information. Therefore, if a marketing researcher bases his or her sample on population members who are good prospects for accurate information, a judgment sample has been selected.

If a Marketing Researcher Bases His or Her Sample on Population