If American Airlines seeks to quantify demand,such as how many first-class passengers would purchase in-flight Internet service at $25,the airline should conduct ________ research.
A) descriptive
B) exploratory
C) prescriptive
D) analytic
E) qualitative

Question

Quizplus · Accepted Answer

Descriptive research is used to quantify characteristics or phenomena, such as consumer demand for a product or service at a specific price point.

If American Airlines Seeks to Quantify Demand,such as How Many