Jeanine would like to own a Mercedes but is unable to afford to buy one at this time.Jeanine is part of the ________ for this product.
A) potential market
B) available market
C) target market
D) projected market
E) penetrated market

Question

Quizplus · Accepted Answer

Jeanine would like to own a Mercedes but is currently unable to afford it. Therefore, she falls under the potential market, which refers to the individuals who have an interest in buying the product but are unable to do so currently. The available market refers to the people who can afford to buy the product, the target market is the group of customers the company is actively targeting, the projected market refers to the expected market growth, and the penetrated market is the portion of the target market who have already purchased the product.

Jeanine Would Like to Own a Mercedes but Is Unable