Susan Lefferts' company advertises widely.Ms.Lefferts uses business reply cards attached to her company's magazine ads to build her company's database.In which of the following ways would Ms.Lefferts most likely use the database
A) To deepen customer loyalty
B) To reactivate customer purchases
C) To avoid serious customer mistakes
D) To determine if up-selling is appropriate
E) To identify prospects

Question

Quizplus · Accepted Answer

Ms. Lefferts is using the business reply cards to build the company's database, which implies that the database is being used to identify prospects. This means that the database is being used to collect information on potential customers who have shown interest in the company's ads or products. Therefore, the best choice is E. The other options, such as deepening customer loyalty or avoiding serious customer mistakes, may also be goals of the database, but they are not the primary purpose of collecting prospect information through business reply cards.

Susan Lefferts' Company Advertises Widely