Repeated exposures to information provide greater opportunity for processing and thus the potential for ________.

Question

Quizplus · Accepted Answer

Repeated exposures to information increase the likelihood of creating stronger associations in the consumer's mind between the brand and its attributes or benefits. This can lead to a stronger brand identity and positive perception among consumers. While repeated exposures may also lead to increased sales and profits, these outcomes are not guaranteed and depend on other factors such as pricing, availability, and product quality. Similarly, repeated exposures may help to develop a brand personality or foster one-to-one relationships with consumers, but these outcomes are not inherent and require strategic efforts beyond mere exposure.

Repeated Exposures to Information Provide Greater Opportunity for Processing and Thus