________ refers to the manner by which consumers code,categorize,and evaluate financial outcomes of choices.

Question

Quizplus · Accepted Answer

Mental accounting refers to the process by which consumers categorize and evaluate financial outcomes of choices. It involves assigning different values to money based on subjective criteria, such as the source or intended use of the funds. It can influence spending and investment decisions, and can lead to irrational behaviors such as not using savings to pay off high-interest debt.

________ Refers to the Manner by Which Consumers Code,categorize,and Evaluate