In the anchoring heuristic,the consumer bases his or her predictions on the quickness and ease with which a particular example of an outcome comes to mind.

Name: In the anchoring heuristic,the consumer bases his or her predictions on the quickness and ease with which a particular example of an outcome comes to mind.
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The anchoring heuristic involves relying on an initial piece of information (the "anchor") to make subsequent judgments, not the ease with which an example comes to mind.

In the Anchoring Heuristic,the Consumer Bases His or Her Predictions