Gordon Jones is considering purchasing a computer from Best Buy.He has created a scale whereby he has rated eight different computers on three different characteristics.Gordon has decided that for a computer to make his short-list,it must score at least a seven on his scale on all three characteristics.Describe the type of choice heuristic that Mr.Jones is using as he selects a computer.
Correct Answer:
Verified
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Q96: When consumers evaluate the risks associated with
Q100: With respect to a consumer buying situation
Q102: Marketers who target consumers on the basis
Q103: Briefly explain Freud's theory on human motivation
Q104: In marketing,_ are more important than reality
Q105: Social classes differ in media preferences,with upper-class
Q106: List and briefly characterize Maslow's Hierarchy of
Q116: Volvo has the reputation for being one
Q135: With noncompensatory models of consumer choice, positive
Q144: Prospect theory maintains that consumers frame decision
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents