Marketers who target consumers on the basis of their ________ believe that,with appeals to people's inner selves,they can influence purchase behavior.

Question

Quizplus · Accepted Answer

Marketers who target consumers on the basis of their core values believe that by appealing to the intrinsic motivations and beliefs of the consumers, they can influence their purchase behavior. Core values refer to the deeply held beliefs and values that individuals hold dear, and these can be used to create more effective marketing campaigns.

Marketers Who Target Consumers on the Basis of Their ________