When a consumer makes the final decision on which brand to buy,he or she selects a brand from the ________ set.

Name: When a consumer makes the final decision on which brand to buy,he or she selects a brand from the ________ set.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The final decision made by a consumer is selecting from the set of available choices, therefore the answer is D) choice. The other options (total, awareness, consideration, and belief) refer to earlier stages in the consumer decision-making process.

When a Consumer Makes the Final Decision on Which Brand