Ford believes its cars to be of higher quality than GM's but thinks that consumers wrongly believe the opposite.Ford might employ a(n)________ strategy to change buyers' perceptions of its competition.

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Quizplus · Accepted Answer

Competitive depositioning is a strategy in which a company tries to change consumers' perceptions of its competitors by highlighting their weaknesses or shortcomings. In this case, Ford would use this strategy to point out the flaws in GM's cars and position themselves as offering higher quality products. Real repositioning, attribute repositioning, and psychological repositioning are all strategies aimed at changing consumers' perceptions of the company's own products, rather than those of its competitors. Biased repositioning is not a recognized marketing strategy.

Ford Believes Its Cars to Be of Higher Quality Than