In the proposal solicitation process,________ should be marketing documents that describe value and benefits in customer terms.
A) written proposals
B) oral proposals
C) e-proposals
D) alliance proposals
E) global proposals

Question

Quizplus · Accepted Answer

Written proposals are typically the main form of proposal solicitation in business settings and are considered marketing documents that should outline the value and benefits of the proposed solution in customer terms. Oral proposals may also be used, but are usually accompanied by a written document. E-proposals may be used as well, but the same principles apply - they should effectively communicate the value proposition in customer terms. Alliance and global proposals typically refer to specific types of business partnerships or international proposals and may not apply to all situations.

In the Proposal Solicitation Process,________ Should Be Marketing Documents That