A housewife requests a new treadmill for her birthday.With respect to consumer decision roles,which role is the housewife currently playing

Question

Quizplus · Accepted Answer

The housewife in this scenario is the one who has expressed the desire for a new treadmill, making her the initiator of the consumer decision-making process. The other roles, such as influencer, decider, buyer, or gatekeeper, may come into play later in the process.

A Housewife Requests a New Treadmill for Her Birthday