According to the VALS segmentation system, the Strivers are at bottom of the typology with the lowest resources and lowest with respect to innovation.

Question

Quizplus · Accepted Answer

The Strivers actually have moderate resources but seek approval from others and are concerned with achievement and image. They are not the lowest in terms of innovation on the VALS typology; that would be the Survivors.

According to the VALS Segmentation System, the Strivers Are at Bottom