When a marketer expresses his or her vision of what the brand must be and do for consumers,they are expressing what is called ________.
A) a brand promise
B) a brand mission
C) brand equity
D) a brand position
E) a brand concept

Name: When a marketer expresses his or her vision of what the brand must be and do for consumers,they are expressing what is called ________. A) a brand promise B) a brand mission C) brand equity D) a brand position E) a brand concept
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The Answer is A

When a Marketer Expresses His or Her Vision of What