All of the following are considered to be among the "six brand building blocks" EXCEPT ________.
A) brand salience
B) brand performance
C) brand imagery
D) brand feelings
E) brand pride

Question

Quizplus · Accepted Answer

Brand pride is not one of the six brand building blocks identified by Keller in his Brand Equity Model. The six brand building blocks are brand salience, brand performance, brand imagery, brand judgments, brand feelings, and brand resonance.

All of the Following Are Considered to Be Among the "Six