Gillette sent 1,000 young males a new,innovative razor product.In return,the company asked the young males to supply their e-mail addresses so future contacts could be initiated.This would be an example of what is called permission marketing.

Question

Quizplus · Accepted Answer

Permission marketing is a marketing method where the customers agree to receive promotional messages from a company. In this scenario, Gillette is asking for the young males' email addresses to initiate future contacts, which is a form of permission marketing.

Gillette Sent 1,000 Young Males a New,innovative Razor Product