Coca-Cola,Calvin Klein,Gucci,Tommy Hilfiger,Marlboro,and others have become leaders in their product categories by understanding ________ and desires and creating relevant and appealing images around their products.
A) consumer perceptions
B) consumer motivations
C) consumer behaviors
D) consumer demographics
E) consumer market segments

Question

Quizplus · Accepted Answer

The success of brands such as Coca-Cola, Calvin Klein, Gucci, Tommy Hilfiger, Marlboro, and others is mainly attributed to their understanding of consumer motivations and desires. By creating relevant and appealing images around their products, they are able to effectively connect and engage with their target audience. While consumer perceptions, behaviors, demographics, and market segments may also play a role, consumer motivations are the primary driver of consumer behavior and brand loyalty.

Coca-Cola,Calvin Klein,Gucci,Tommy Hilfiger,Marlboro,and Others Have Become Leaders in Their Product