A marketing manager stresses to a newly hired brand manager the importance of having a strong brand.All of the following would be advantages that the marketing manager might stress to his subordinate EXCEPT ________.
A) improved perceptions of product performance
B) greater loyalty
C) less vulnerability to marketing crises
D) lower margins
E) possible licensing opportunities

Question

Quizplus · Accepted Answer

Lower margins would not be an advantage of having a strong brand. In fact, a strong brand typically allows for higher profit margins due to the perceived value and loyalty associated with the brand.

A Marketing Manager Stresses to a Newly Hired Brand Manager