The famous "Plop,plop,fizz,fizz! Oh,what a relief it is!" campaign is a good example of what is called a brand ________.

Question

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A brand element is a specific component of a brand identity that differentiates it from other brands. The slogan "Plop, plop, fizz, fizz! Oh, what a relief it is!" is a brand element that is unique to Alka-Seltzer and helps to differentiate it from other over-the-counter remedies.

The Famous "Plop,plop,fizz,fizz! Oh,what a Relief It Is!" Campaign Is