If Burton,a maker of snowboard and ski equipment and clothing,decided to introduce a new surfboard and promote it by publicizing favorable ratings from third-party sources such as Surfer or Surfing magazine,the company would be ________ to promote its new product.
A) leveraging secondary associations
B) linking internal and external marketing
C) conducting integration marketing
D) engaging in permission marketing
E) emphasizing brand tracking

Question

Quizplus · Accepted Answer

Leveraging secondary associations refers to using the reputation and associations of other brands or organizations to promote one's own brand or product. In this case, Burton would be leveraging the reputation of leading surf magazines to promote its new surfboard product.

If Burton,a Maker of Snowboard and Ski Equipment and Clothing,decided