________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market.

Question

Quizplus · Accepted Answer

Positioning refers to the act of designing a company's offering and image to occupy a distinctive place in the minds of the target market. This involves analyzing the customer needs and preferences and identifying a unique value proposition that differentiates the company from competitors. Product conceptualization, promotion presentation, performance imaging, and pre-product launching are not a part of the positioning process.

________ Is the Act of Designing the Company's Offering and Image