Which of the following common product life-cycle patterns would be characterized as being one where sales grow rapidly when the product is first introduced and then fall to a "petrified" level that is sustained by late adopters buying the product for the first time and early adopters replacing the product
A) Cycle-recycle pattern
B) Scalloped pattern
C) Growth-slump-maturity pattern
D) Reverse-cycle pattern
E) Inverse-cycle pattern

Question

Quizplus · Accepted Answer

The growth-slump-maturity pattern describes a situation where sales initially grow rapidly, then decline to a stable level as late adopters and replacements sustain the market.

Which of the Following Common Product Life-Cycle Patterns Would Be