Brands can differentiate their products only on real,relevant attributes.
Correct Answer:
Verified
Q4: Positioning is the act of designing the
Q68: A firm must be sufficiently committed and
Q69: The preferred approach to positioning is to
Q75: The obvious means of differentiation,and often most
Q81: One of the assertions of saying that
Q89: Points-of-parity are attributes or benefits consumers strongly
Q90: Points-of-parity come in two basic forms: category
Q97: Category membership is seen as the products
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Q99: Companies cannot achieve differentiation by differentiating their
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