"It's not delivery,it's DiGiorno!" This ad campaign helped DiGiorno's pizza become the frozen pizza leader.Which of the following terms is most associated with the company's promotional success strategy

Question

Quizplus · Accepted Answer

The ad campaign "It's not delivery, it's DiGiorno!" is a clever positioning strategy, emphasizing that the product is not just any frozen pizza but a high-quality pizza that can rival restaurant delivery. This helped establish DiGiorno's brand as a premium option and differentiate it from other frozen pizza brands.

"It's Not Delivery,it's DiGiorno!" This Ad Campaign Helped DiGiorno's Pizza