Because market followers avoid stealing competitors' customers and instead copy the leader and present similar offers to buyers,market followers do not need to develop strategies.

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Market followers still need to develop strategies in order to effectively copy the leader and present similar offers. They may need to differentiate themselves in some way or find ways to offer a better value to customers. Simply copying the leader without a strategy is unlikely to be successful.

Because Market Followers Avoid Stealing Competitors' Customers and Instead Copy