Sales of luxury goods such as perfumes,colognes,and aftershaves depend heavily upon their initial response by the consumer.A well-designed package can create convenience and promotional value.It has been called the "silent salesman." Which of the three levels of packaging is this "silent salesman"
A) Retailer
B) Consumer
C) Shipping
D) Secondary
E) Primary

Question

Quizplus · Accepted Answer

The "silent salesman" is referring to the primary packaging, which is the first layer of packaging that directly contains the product. It is the level that the consumer interacts with and makes the initial impression for the product.

Sales of Luxury Goods Such as Perfumes,colognes,and Aftershaves Depend Heavily