Services high in ________qualities are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.

Question

Quizplus · Accepted Answer

Credence qualities refer to intangible or abstract qualities of a service that are difficult to measure or observe even after consumption. Examples include trust, expertise, and reliability. Therefore, services high in credence qualities are those that are mostly evaluated based on trust and reputation, rather than on objective measures or personal experience.

Services High in ________Qualities Are Those Services That Have Characteristics