Services cannot be stored.This concept is unique to service marketers and is called ________.

Name: Services cannot be stored.This concept is unique to service marketers and is called ________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Perishability refers to the fact that services (unlike physical goods) cannot be stored or saved for future use. Once the time for the service has passed, it cannot be retrieved or reused. This creates unique challenges for service marketers in terms of managing capacity and pricing.

Services Cannot Be Stored