Because service encounters are complex interactions affected by multiple elements,adopting a holistic marketing approach might not work effectively.
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Q43: Intangibility with regards to a service means
Q72: Services have five distinctive characteristics,one of these
Q74: Service providers typically develop very similar marketing
Q75: Services cannot be stored,so their perishability can
Q77: An example of a pure service provider
Q81: A "service" is defined as any act
Q88: Customers are becoming more sophisticated about buying
Q90: Services include government, private nonprofit, business, retail,
Q99: Because services are generally high in experience
Q100: The service quality of a firm is
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