With continuously provided services,such as public utilities or health care,customers have been observed to mentally calculate their payment equity-the perceived fairness of the level of economic benefits derived from service usage in relationship to the level of economic costs.

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Customers of continuously provided services do often mentally calculate their payment equity, comparing their perceived fairness of the economic benefits received from the service with the economic costs they pay for it.

With Continuously Provided Services,such as Public Utilities or Health Care,customers