Service contracts and extended warranties are examples of companies charging for additional services.
Correct Answer:
Verified
Q85: A service company can differentiate itself by
Q87: The company need not define the customer
Q88: Developing brand strategies for a service brand
Q89: Services must consider developing a brand hierarchy
Q93: As companies collect,store,and use more information about
Q94: Brand personality is an important image dimension
Q95: Excellent service companies know that positive employee
Q101: Services can be judged on customer importance
Q108: The three levels of differentiation for a
Q128: The appearance of physical facilities, equipment, personnel,
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