Pricing cues such as sale signs and prices that end in 9 become more influential when ________.
A) consumer price knowledge is poor
B) items are purchased frequently
C) items have been on the market a long time
D) prices are consistent year-round
E) they are employed frequently

Question

Quizplus · Accepted Answer

Pricing cues such as sale signs and prices that end in 9 have been found to be more effective when consumers have poor knowledge about the actual price of the product. When consumers are uncertain about the true value of a product, these pricing cues may influence their decision-making process.

Pricing Cues Such as Sale Signs and Prices That End