A supply chain view of a firm sees markets as destination points and amounts to a linear view of the flow.The company should first think of the target market and then design the supply chain backward from that point.This view is called ________.

Question

Quizplus · Accepted Answer

The description given in the question matches the concept of demand chain planning, which involves designing the supply chain backward from the target market. A is incorrect as value network refers to the interdependent network of firms that collaborate to bring a product/service to market. C is incorrect as demand retail planning is a specific type of demand forecasting and inventory management for retail businesses. D is incorrect as customer planning is a broader concept that involves analyzing customer behavior and preferences to design marketing strategies.

A Supply Chain View of a Firm Sees Markets as Destination