A(n)________ comprises the producer,wholesaler(s),and retailers(s)acting as a unified system.

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A vertical marketing system (VMS) is a group of producers, wholesalers, and retailers that work together to provide products or services to consumers. The VMS is a unified system because the members coordinate their efforts and work together to achieve common goals. There are three types of VMS: corporate, contractual, and administered. In a corporate VMS, a single owner controls all levels of the distribution channel. In a contractual VMS, the members are bound by contracts and legal agreements. In an administered VMS, the dominant member is able to coordinate the activities of the other members without formal contracts or ownership.

A(n)________ Comprises the Producer,wholesaler(s),and Retailers(s)acting as a Unified System