Moving to more intensive distribution to increase coverage and sales may help in the short term,but it can hurt long-term performance by encouraging retailers to compete aggressively.

Name: Moving to more intensive distribution to increase coverage and sales may help in the short term,but it can hurt long-term performance by encouraging retailers to compete aggressively.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Increasing distribution intensity may lead to retailers competing aggressively, which could hurt long-term performance.

Moving to More Intensive Distribution to Increase Coverage and Sales