Your product enjoys high brand loyalty and high involvement in the category.It has perceived differences that consumers recognize between brands and is one of the few that its consumers choose before selecting the retail store/Web site to purchase the product.Which promotion strategy would hold the greatest opportunity for incremental sales for your product

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Since the product already enjoys high brand loyalty and high involvement in the category with perceived differences, the best promotion strategy would be Pull, which focuses on creating demand from the end consumer for the product. This fits well as the consumers are already aware of the brand and can be encouraged to purchase from a retail store or website through promotions such as discounts, coupons, or special offers. This will help increase sales by encouraging customers to buy the product actively.

Your Product Enjoys High Brand Loyalty and High Involvement in the Category.It