Rolex is very selective when choosing the retailers that will sell its watches.The company needs to view its retailer in the same way as it views its end users.The firm needs to determine intermediaries' needs and construct a channel positioning such that its channel offering is tailored to provide ________ to these retailers.

Question

Quizplus · Accepted Answer

The sentence implies that Rolex needs to provide superior value to its retailers, and tailor its channel offering to meet their needs. Therefore, the best answer is B) superior value.

Rolex Is Very Selective When Choosing the Retailers That Will