A brand developed by a retailer and/or wholesaler that is available only in selected retail outlets is called a _________ brand.

Question

Quizplus · Accepted Answer

Private-label brands are developed and sold exclusively by a single retailer or wholesaler and are only available in select retail outlets. National brands are marketed and distributed across multiple retail outlets and regions. Household and premium brands are not always exclusively available in select retail outlets. Selective brands may refer to either private-label or national brands that are only available in select retail outlets, but it is not a commonly used term in the industry.

A Brand Developed by a Retailer And/or Wholesaler That Is