Paco Underhill suggests that retailers,to increase sales volume,make their shoppers hunt for the merchandise.His logic is this: While "hunting," the shopper will be exposed to more and more products,thus the likelihood increases that the shopper will purchase "impulse" items,thus increasing their overall purchase total.

Question

Quizplus · Accepted Answer

The Answer of Paco Underhill suggests that retailers,to increase sales volume,make their shoppers hunt for the merchandise.His logic is this: While "hunting," the shopper will be exposed to more and more products,thus the likelihood increases that the shopper will purchase "impulse" items,thus increasing their overall purchase total.

Paco Underhill Suggests That Retailers,to Increase Sales Volume,make Their Shoppers