In your neighborhood there is a small men's store that has a limited selection of clothing,but the selection that is carried is of very high quality and price.Services include free alterations and tailoring,personalized record keeping,and free dry cleaning.The inside of the store has deep leather chairs and couches and thick pile carpet.Upon entering the store,one feels "special and rich." In terms of differentiation,what is this retailer trying to communicate by its decorations and service level

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The retailer is trying to differentiate based upon its service mix and atmosphere. The store's limited selection of high-quality clothing is complemented by services like free alterations, tailoring, and dry cleaning, which communicate a level of personalized care and attention to detail. The atmosphere of the store, with its leather chairs, thick carpet, and overall sense of luxury, reinforces this differentiation.

In Your Neighborhood There Is a Small Men's Store That