Marketing communications activities contribute to brand equity in all of the following ways EXCEPT ________.
A) by enhancing brand performance
B) by creating brand awareness
C) by eliciting positive brand judgments
D) by linking the right associations to the brand image in consumers' memories
E) by facilitating a stronger consumer-brand connection
Correct Answer:
Verified
Q1: In micromodels of marketing communications,the four classic
Q2: In communicating,selective attention,selective distortion,and _ may come
Q3: Marketers need to assess which experiences and
Q4: The hierarchy-of-effects model contains awareness,knowledge,liking,_,conviction,and purchase.
A) cognitive
Q5: The marketing communications mix consists of eight
Q7: Anything that causes the consumer to notice
Q8: Senders know that to effectively communicate,they must
Q9: Blogs and chat rooms are examples of
Q10: Every _ delivers an impression that can
Q11: One implication of the concept of brand
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