Senior managers want to know the outcomes and revenues resulting from their communications investments.Too often,however,their communications directors supply only ________ and expenses.

Question

Quizplus · Accepted Answer

The senior managers are interested in outcomes and revenues, which are represented by outputs in the context of communications investments. The option "inputs" refers to the resources or activities dedicated to achieving the desired results, while "measures" could be a possible answer but is less specific than "outputs." Finally, "ads" and "none of the above" are not appropriate choices as they do not accurately address the scenario presented in the question.

Senior Managers Want to Know the Outcomes and Revenues Resulting