Integrated marketing communications is a concept of marketing communications planning that recognizes the added value of a comprehensive plan.

Name: Integrated marketing communications is a concept of marketing communications planning that recognizes the added value of a comprehensive plan.
Brand: Quizplus
Rating: 4.9 (55 reviews)

Question

Quizplus · Accepted Answer

Integrated marketing communications involves coordinating all promotional elements and activities to communicate a consistent message and enhance the overall effectiveness of a marketing campaign.

Integrated Marketing Communications Is a Concept of Marketing Communications Planning