Establishing a product category,such as electric cars,as necessary to remove or satisfy a perceived discrepancy between a current motivational state and a desired emotional state is an example of a ________.

Question

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Category need refers to identifying a product category as a solution to a discrepancy between a current motivational state and a desired emotional state. In this case, electric cars are being established as a category need to satisfy the desire for more environmentally friendly transportation options. Brand awareness, brand attitude, cognitive dissonance, and purchase intention do not specifically pertain to the act of establishing a product category.

Establishing a Product Category,such as Electric Cars,as Necessary to Remove